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BA (Hons) Marketing Management
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
Subjects
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Marketing
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A Level
- BCC
- GCSE grade C in Maths and English.
- BTEC (QCF) Extended Diploma Level 3
- Minimum grades MMM (Merit, Merit, Merit) in a related subject.
- GCSE grade C in Maths and English.
- International Baccalaureate Diploma
- Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.
- Grade 4 in SL Maths and English.
- Other equivalent qualifications.
English Language Requirements:
- IELTS (Academic): 6.0 overall, with no component below 5.5;
- TOEFL Internet Based Test: 80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing;
- Pearson’s Test Academic English: 56 overall with a minimum of 51 in each component;
- Cambridge English Proficiency (CPE): 169 overall with a minimum of 162 in each component;
- Cambridge English First (FCE) : 169 overall with a minimum of 162 in each component;
- Cambridge English Advanced (CAE): 169 overall with a minimum of 162 in each component;
- Other recognised qualifications.
Curriculum
Year 1
- Intercultural and Organisational Management
- Marketing 1
- Dynamics of Branding
- Accounting for Business
- Consumer Behaviour
- One option
Year 2
- Business and Management Challenges
- Market Research in Practice
- Marketing, Culture and Consumption or Creativity, Innovation and Enterprise
- Marketing Communication Tools
- Online Marketing
- One option
Year 3
- Brand Management
- International Marketing
- One option
- Live Project and one option, or 24-week supervised work experience
Year 4
- Leadership in a Changing Environment
- Emerging Markets
- Marketing Management in Practice
- One option
- Dissertation
Work placement