Bachelor of Communication (Hons) Public Relations

The Bachelor of Communications (Hons) Public Relations program at UOW Malaysia’s Glenmarie campus prepares students for a successful career in public relations (PR) by providing a strong foundation in PR theories, strategies, and research, both locally and globally.

Building success on relationships that matter.
This program offers the ideal blend of theory and practice. It is the first of its kind in Malaysia, designed to provide students with a strong foundation in the Public Relations industry, both locally and internationally. The program equips students with essential knowledge, competencies, and research skills, preparing them to thrive in the dynamic PR industry worldwide.

Career Opportunities: Graduates can pursue various roles in PR and communications, including:

• Account Manager
• Brand Manager
• Campaign Director
• Communications Specialist
• Content Writer
• Event Management Manager
• Journalist
• PR & Marketing Consultant
• Social Media Strategist

Academic Qualifications

STPM / GCE A Levels:
2 Principal Passes.

UEC:
5 Credits (5Bs), including a Credit in English.

Diploma:
Pass with a minimum CGPA of 2.00.

Foundation Studies:
Pass.

Note:
In addition to the above, students must have obtained a Credit in English at SPM level or its equivalent.

English Requirements

Local Students:
Band 4 in MUET.

International Students:

• IELTS: Band 5.5 or
• TOEFL: Minimum score of 46 (IBT) or 8 (Essentials-Online)
• Cambridge English: 160
• PTE Academic: 51

Note:
If English language requirements are not met, students must take additional English modules at UOW Malaysia.

YEAR 1:

• Public Relations Writing
• Introduction to Corporate Communication
• Introduction to Mass Communication
• Media Relations
• Corporate Writing
• Communication Theories
• Public Relations Campaign Skills: Theory & Strategy
• Oral Communication
• Writing and Referencing

YEAR 2:

• Digital Public Relations
• Communication Law
• Public Relations Management
• Public Opinion and Activism
• Feature Writing and Public Relations
• Specialised Public Relations
• Fundraising and Public Relations
• Crisis Communication and Management
• International Public Relations
• Professional Development & Leadership Skills
• Research Methodology

YEAR 3:

• Financial Public Relations
• Final Year Project (Part 1 & 2)
• Public Relations Consultancy
• Electives (Choose 2):
  • Event Management
  • Principles of Advertising
  • Principles of Marketing
  • Intercultural Communication
  • Integrated Marketing Communication
  • Media, Culture and Society
• Internship

MPU:

• Hubungan Etnik (Malaysian Students)
• Tamadun Islam dan Tamadun Asia (Malaysian Students)
• Pengajian Malaysia 3 (International Students)
• Bahasa Melayu Komunikasi 2 (International Students)
• Entrepreneurship
• Integrity and Anti-Corruption
• Global Social Responsibility
• Bahasa Kebangsaan A*

Note:

• Bahasa Kebangsaan A is compulsory for all Malaysian students:
  • Without a credit in SPM Bahasa Malaysia.
  • Without SPM Bahasa Malaysia (for students from UEC, O Level, or other equivalent programs).