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Bachelor of Mass Communication (Hons)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, April, September |
| Tuition (Local students) | $ 24,779 |
| Tuition (Foreign students) | $ 29,274 |
About
Throughout this Bachelor of Mass Communication degree, you will learn the fundamental skills necessary for effective communication. You will master the fundamentals of research, honing your ability to gather and analyze data. Our emphasis on writing will help you improve your written communication abilities, allowing you to create captivating messages that are adapted to varied audiences and platforms.
Admissions
Intakes
Fees
Tuition
- $ 24,779
- Local students
- $ 29,274
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
PREREQUISITES
SPM / O-Level with Pre-U / Foundation
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.
SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.
*Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
ENTRY REQUIREMENTS
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00
Taylor’s Foundation in Communication (FICM)
Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject
Unified Examination Certificate (UEC)
Pass with min. 5Bs including English
A Levels
Min. EE (2 subjects)
South Australian Matriculation (SAM) / SACE International
Min. ATAR 55
Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects
International Baccalaureate (IB)
Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
55%
Foundation / Pre-University / Diploma / Matriculation
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.
Other Qualifications
Students with other qualifications will be considered on a case-by-case basis.
Curriculum
PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
- Introduction to Mass Communication
- Communication Theory
- Innovative Media
- Research Methods
- Media Writing
- New Media & Society
- Interactive Media
- Media Law & Ethics
- Professional Media Workshop
- Industrial Training
Specialisation [Choose ONE (1) of the options:]
Option 1: Digital Media Production
- Trends in New Media
- Narrative Writing
- Audience Studies
- Digital Moving Image
- Digital Animation and Compositing
- Visual Storytelling
- Digital Media Creative Project
Option 2: Advertising & Brand Management
- Advertising Fundamentals
- Strategic Copywriting
- Creative Design for Advertising
- Brand Management
- Corporate Identity & Branding Design
- Media Planning and Analysis
- Advertising & Brand Management Collaborative Project
Option 3: Journalism & Media Practice
- Journalism Fundamentals
- Newsgathering and Writing
- Narrative Journalism
- Broadcast Journalism
- Activism and the Media
- Journalism Professional Practice
Option 4: Public Relations
- Public Relations Principles
- Promotional Writing
- Publicity and Media Relations
- Crisis Management
- Organisational Communication
- International Public Relations
UNIVERSITY CORE
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
- Social Innovation Project
- Hubungan Etnik / Malaysian Studies 3
- Life Skills for Success & Well-Being
- Millennials in Malaysia: Team Dynamics & Relationship Management
- Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
FLEXIBLE EDUCATION
The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
Click here to see a full list of all available Flexible Education Components.
[Choose ONE (1) of the packages:]
Minor
Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages.
*Subject to availability.
*Meet min. module pre- & co-requisite.
Second Major
Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.
*Subject to availability.
*Meet min. module pre- & co-requisite.
Free Electives
Choose any SIX (6) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.
*Subject to availability.
*Meet min. module pre- & co-requisite.