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Bachelor of Business Administration (Hons) in Digital Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, September |
| Tuition (Local students) | $ 12,067 |
| Tuition (Foreign students) | $ 13,407 |
Subjects
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Marketing
About
The Bachelor of Business Administration (Honours) in Digital Marketing program at Nilai University provides students with an in-depth understanding of digital marketing strategies. The course emphasizes analyzing consumer behavior and translating it into actionable business data to unlock new business opportunities
Admissions
Intakes
Fees
Tuition
- $ 12,067
- Local students
- $ 13,407
- Foreign students
Estimated cost as reported by the Institution.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
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STPM: Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at the SPM level.
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A-Level: Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at the SPM level or its equivalent.
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UEC: Pass with a minimum Grade B in five (5) subjects and a pass in Mathematics and English.
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Foundation/Matriculation: Pass with a minimum CGPA of 2.00.
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STAM: Pass with a minimum grade of Jayyid and pass in Mathematics and English at the SPM level.
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Diploma/Advanced Diploma (Level 4/5, MQF): Pass with a minimum CGPA of 2.00.
Additional Notes:
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The requirement to pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent or higher achievement.
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Those without a pass in Mathematics and/or English at the SPM level or equivalent will be required to attend special enhancement courses.
English Language Requirements (for International Students):
- MUET: 4.0
- IELTS: 5.5
- TOEFL: 8 (Ess OL) / 46 (iBT)
- Pearson: 51
- Linguaskill: 160
- OET: 200
- ELS: 108
Note:
- International students with qualifications from educational systems where the English language is the primary medium of instruction are exempted from this requirement. International students who do not meet the English language requirements may join the Intensive English Programme at Nilai University to prepare them for the Linguaskill examination.
- Malaysian students' pass in English can be waived if the previous study was done in English or they have at least Band 2 in MUET.
Curriculum
Common Core
- Business Ethics and Social Responsibilities
- Introduction to Finance
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Quantitative Methods for Business
- Essentials of Information Skills
- Principles of Marketing
- Foundation of Business
- Business Communications
- Business Process Management
- Law for Business
- Principles of Microeconomics
- Principles of Macroeconomics
- Principles of Management
- Marketing Management
- Perspective of Marketing Communications
- Strategic Marketing
- Human Resource Management
- Management Information System
Discipline Core
- Personal Finance
- Financial Technology
- Organisational Behaviour
- Marketing Management
- Entrepreneurship
- Digital Marketing
- E-Commerce
- International Business
- Business Analytics
- Logistics and Supply Chain Management
- Global Talent Management
- Business Research Methods
Specialisation
- Consumer Behaviour
- Ethics in Digital Marketing
- Marketing Research
- Global Marketing
- Advertising Marketing
- Social Media Marketing
- Affiliate Marketing
- Mobile & Email Marketing
- Search Engine Optimization and Minimization
- Web Analytics
Compulsory
- Philosophy & Current Issues
- Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
- Integrity and Anti-corruption
- Co-curriculum
Industrial Training
- Internship