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Diploma in Marketing
About
The goal of the Diploma in Marketing program is to prepare students for an exciting career in the dynamic field of marketing by giving them a thorough understanding of a variety of business disciplines. One of the most vital, inventive, and interesting facets of any business operation is marketing. Students will acquire the newest skills, understand the fundamentals of marketing, and become aware of global and local marketing trends. Students who successfully complete the program will be able to build brand loyalty, interact with and influence consumers, and carry out effective marketing activities.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 30 months |
| Intakes | January, April, May, August, October, November |
| Tuition (Local students) | $ 6,427 |
| Tuition (Foreign students) | $ 6,585 |
Subjects
-
Business
-
Marketing
Duration
30 months
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 6,427 | $ 6,585 |
| Miscellaneous fees | $ 1,037 | $ 2,819 |
| Total estimated cost of attendance | $ 7,465 | $ 9,404 |
| Estimated cost per year | $ 2,986 | $ 3,761 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any one of these:
- SPM: Pass with minimum credit in three (3) subjects
- UEC: Pass with minimum grade B in three (3) subjects
- O-LEVEL: Pass with minimum grade C in three (3) subjects
- SKM: Pass with level three (3) subjects in related field and pass SPM with minimum one (1) credit in any subjects
- Certificate: Pass any relevant Certificate Programme (Level 3, MQF)
- STPM: Pass with minimum grade C in (CGPA 2.0)
- Others: Recognized Malaysian qualifications or their equivalent
English Proficiency Requirements
- IELTS: 5.0
- TOEFL PBT: 550
- MUET: BAND 3.0
Curriculum
Year 1:
- Business English 1 & 2
- Introduction to Business
- Introduction to Finance
- Microeconomics
- Macroeconomics
- Business Mathematics
- Business Statistics
- Principles of Accounting
- Principle of Marketing
- Information Technology
- Pengajian Malaysia 2 (Malaysian Students)
- Bahasa Melayu Komunikasi 1 (International Students)
- Human Resource Management
- Time Management
- Creative and Critical Thinking
- Co-Curricular Project
Year 2:
- Business & Company Law
- Business Communication
- Fundamentals of Entrepreneurship
- Fundamentals of Management
- Introduction to E-Commerce
- Retail Management
- Business Research Methods
- Customer Relations
- International Marketing
- Service Marketing
- Ethical Issues in Marketing
- Consumer Behaviour
- Advertising & Sales Promotion
Year 3:
- Industrial Training (4 Months)
Electives:
- Payroll Applications
- International Human Resource Management
- Career Planning
- Occupational Safety & Health II
General Courses:
- Time Management
- Creative and Critical Thinking
- Co-curricular Project
- Penghayatan Etika dan Peradaban 1 (Local Students)
- Bahasa Melayu Komunikasi 1 (International Students)