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Diploma in Marketing
About
This programme is designed for students aiming to advance into degree courses in Marketing, Sales, Entrepreneurship, and Business. Students are expected to cultivate analytical and “applicable” skills to enable them to quickly transfer knowledge and competencies from their respective fields of study into the work environment. This programme offers a comprehensive business education and is ideal for those aiming to develop a solid understanding of all aspects of business, particularly promotional and marketing practices that may involve event and PR activities.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | January, April, August |
| Tuition (Local students) | $ 7,864 |
| Tuition (Foreign students) | $ 7,864 |
Subjects
-
Accounting & Finance
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 7,864 | $ 7,864 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 7,864 | $ 7,864 |
| Estimated cost per year | $ 3,932 | $ 3,932 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Level and Requirements
- SPM / SPMV : 3 Credits
- O Level : at least Grade C in 3 subjects
- UEC : 3Bs
- Certificate : Pass Certificate in related field with at least CGPA 2.00
- SKM : Level 3 in related field and pass SPM with at least 1 credit
- Sijil Kolej Komuniti : Pass Sijil Kolej Komuniti that equivalent to Level 3 MQF in related field AND pass SPM with at least 1 credit
- STPM : Grade C (CGPA 2.00) in 1 subject
- STAM : Pass STAM with Maqbul
- Other : Equivalent qualifications recognised by Malaysian Government
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Curriculum
Core Modules
- Fundamentals of English
- English for Academic Purposes
- Financial Accounting
- Principles of Microeconomics
- Principles of Macroeconomics
- Public Speaking
- Fundamentals of Marketing
- Introduction to Business and Management
- Business Mathematics
- Quantitative Methods
- Personal Development Skills
- Business Ethics
- Fundamentals of Human Resource Management
- E-commerce Theory and Applications
- Capstone Project
Specialised Modules
- Marketing Communications
- Service Marketing
- Retail Marketing
- Consumer Behaviour
- Digital Marketing
- International Marketing
- Content Marketing
- Fundamentals of Marketing Research and Analytics
MPU Subjects
- Appreciation of Ethics and Civilisations (Local students) / Malay Communication 1B (International students)
- Bahasa Kebangsaan A* / Sustainable Living
- Integrity and Anti-Corruption
- Co-curriculum
*For Malaysian students who do not have a credit in SPM BM.