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BA (Hons) Marketing (3+0)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Foundation in Business Administration / STPM / GCE A-Levels / UEC with good credits or equivalent
Curriculum
Year 1
Semester 1 and 2
- Business Environment
- Learning and Skills Development in Business
- Introduction to Business Law
- Managing People, Finance and Marketing
- Analysis of Business
- Business in Focus
Year 2
Semester 1 and 2
- International Business
- Information Systems
- Research Skills
- Marketing Management
- Consumer Behaviour
- Marketing Research
- Marketing Communications
Year 3
Semester 1 and 2
- Undergraduate Major Project
- Ethics and Governance
- Strategic Management
- Advanced Strategic Management
- International Marketing
- Strategic Marketing: A Contemporary Review
- Marketing Consultancy Project
MQA Compulsory Subjects*
- Bahasa Kebangsaan A / B
- Pengajian Islam / Pendidikan Moral
- Pengajian Malaysia
*All Malaysian students are required to take 3 MQA Compulsory Subjects that include Bahasa Kebangsaan A, Malaysian Studies, and Islamic Studies (for Muslims) or Moral Education (for non-Muslims). Malaysian students are required by MQA to pass all these 3 subjects to qualify for their awards. MQA Compulsory Subjects are optional for all International Students.