BA (Hons) in Business Management with a Specialism in Digital Leadership

APU's BA (Hons) in Business Management with a specialism in Digital Leadership degree is designed to provide you an edge with the latest technologies in line with the Industrial Revolution 4.0.

This program is specifically designed to provide students with:

• The program provides an understanding of using digital resources to achieve business objectives strategically. It also emphasizes the importance of digital transformation and the role of managerial leadership in a disruptive digital marketplace.
• Opportunities to apply knowledge to solve business problems through a business's transformational journey include digital marketing, digital leadership, digital strategy, and digital execution.
• The modules allow students to develop employability skills in communication, problem-solving, and creativity. These skills prepare them to become effective managers and business leaders in an agile environment.

GENERAL REQUIREMENTS  

Direct Entry to YEAR 1 of the Degree

• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or equivalent.
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or equivalent.
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to YEAR 2 of the Degree:

• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

English Requirements:

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 4

Degree YEAR 1:

• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communication Skills
• Fundamentals of Entrepreneurship
• People Management
• Accounting Skills
• Marketing
• Business Law
• Business Economics

Degree YEAR 2:

Common Modules:

• Behavioural Science in Organisation
• Business Ethics and Governance
• Operations Management
• Business Research Methods
• Enterprise Resource Planning with SAP Platform

Specialized Modules

• E-Business Management
• Leading Digital Business Transformation
• Digital Marketing
• Critical Thinking in Management
• E-Commerce

Elective Modules

• Managing Finance OR Financial Management
• Commercial Law OR Company Law

Intership

16 weeks

Degree YEAR 3:

Common Modules

• Strategic Management
• Asian Economics

Specialized Modules

• Entrepreneurship
• Contemporary Management
• Digital Finance
• Digital Strategy and Analytics
• Investigation in Digital Leadership
• Digital Execution
• Digital Leadership Project

Elective Modules

• Corporate Finance OR Building Customer Relationships
• Strategic Marketing Planning OR Innovation
  Management and New Product Development