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Bachelor of Arts (Honours) in Media and Communication Studies
About
The Bachelor of Arts (Honours) in Media and Communication Studies program offers students the opportunity to earn the APU-CMI Dual Accreditation, allowing them to obtain a CMI L5 Award in Management and Leadership. This program provides a strong foundation in media and communication, combining industry-aligned practical and technical skills. Students will develop strong communication and leadership abilities, preparing them for organizational roles. The curriculum emphasizes creative problem-solving, ethical decision-making, and sustainable practices in media. Additionally, the program fosters entrepreneurship skills and encourages lifelong learning for continued career advancement in the media and communication industry.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September |
| Total estimated cost (local) | $ 22,276 |
| Total estimated cost (foreign) | $ 23,348 |
Subjects
-
Communication, Media
-
Mass Communication & Media
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 22,276 | $ 23,348 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 22,276 | $ 23,348 |
| Estimated cost per year | $ 7,425 | $ 7,782 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
$ 111 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
$ 111 |
| Enrollment Fees | $ 178 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
STAGE 1 (Payable upon acceptance of offer) RM 2,650 (approx. USD 620)* is payable when you have accepted the offer. This fee includes Visa Processing Fees by Education Malaysia Global Services (EMGS) and APU/APIIT Application & Processing Fees. This also entitles you to airport assistance and transfer to the University/accommodation upon first arrival in Malaysia. Please note that this Fee is non-refundable once the offer has been accepted. STAGE 2 (Payable upon Student Pass Visa Approval) RM 1,500 (approx. USD 350)* is payable once your Student Pass is approved. This fee includes the post-arrival processing fee, EMGS medical check-up in Malaysia, Medical Insurance for a year, i-Kad (International Student Card issued by Immigration Malaysia) charged to ALL International students in Malaysia, Electronic Visa Approval Letter (eVal), and the Student Pass Fees for one-year. The i-Kad issued by Immigration Malaysia will enable students to avoid having to carry their passports around for identification purposes and will be tied to their Student Pass Validity and will be re-issued at visa renewal. Please note that this Fee is non-refundable once the Student Pass Visa Approval Letter (VAL) has been issued by EMGS. |
$ 926 |
|
International Student Registration & Administrative Fees
A fee of RM 5,000 is payable as registration & administrative fee for International Students. The Fees includes Student ID Card Fee for the duration of the course. |
$ 1,116 |
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
$ 111 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
$ 111 |
| Personal Bond (refundable) | $ 223 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Direct Entry to Level 1 of the Degree
STPM
-
2 Passes in STPM with a minimum Grade C (GP 2.0).
-
A Credit in English at SPM Level or its equivalent.
A-Level
-
2 Passes in A-Level in any 2 subjects.
-
A Credit in English at SPM/O-Level/IGCSE or its equivalent.
UEC
-
5 Grade B’s in UEC, including English.
Matriculation/Foundation
-
Passed Foundation programme (minimum CGPA of 2.0).
-
A Credit in English at SPM/O-Level/IGCSE or its equivalent.
Entry to Level 2 of the Degree
Diploma
-
A Diploma or its equivalent with a minimum CGPA of 2.0.
-
A Credit in English at SPM/O-Level/IGCSE or its equivalent.
-
Diploma in Media & Communication or its equivalent with a minimum CGPA of 2.0.
Additional Notes
Note: The credit requirement at SPM/IGCSE level can be waived should the grades obtained at the STPM/STAM/Diploma/Matriculation/Foundation level be equivalent or higher.
The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by the Malaysian Qualifications Agency (MQA).
English Requirements
International Students
-
IELTS: 5.0
-
TOEFL IBT: 40
-
Pearson (PTE): 47
-
MUET: Band 3.5
Curriculum
DEGREE YEAR 1
- Intercultural Communication
- Introduction to Graphic Design
- Digital Illustration
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Fundamental of Entrepreneurship
SPECIALISED MODULES
- Core Concepts in Communication Theories
- Principles of Advertising
- Contemporary Media Studies
- Public Relations 1
DEGREE YEAR 2
- Visual Culture
- Innovation Processes
SPECIALISED MODULES
- Strategic Event Planning and Management
- Public Relations 2
- Social Media
- Researching Media and Communication
- Journalism
- Political Communication
ELECTIVE MODULES (CHOOSE 1)
- Copywriting and Creative Direction
- Digital and Experiential Advertising
INTERNSHIP (16 WEEKS)
Students will participate in a 16-week Internship or Industrial Training program to help them transition seamlessly from academic studies to the professional workplace.
DEGREE YEAR 3
- Integrated Marketing Communications Practice
- Venture Building
SPECIALISED MODULES
- Crisis Communications
- Audiences & Fandom
- Investigations in Media and Communication Studies
- Broadcast Journalism
- Global Advertising Practices
- Media and Communication Project
ELECTIVE MODULES (CHOOSE 1)
- Communication Audit and Strategy
- Persuasive Copywriting
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum