+60142521561
BA (Hons) Marketing Communication Management
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
Advertisement
Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- GCSE: Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent.Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
- A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
- EDEXCEL (BTEC) Diploma: A minimum of DDM from the BTEC Diploma
- Access: Achievement of the HE Diploma; achievement of 30 L3 credits at merit; achievement of Level 2 credits giving GCSE equivalency (where appropriate) in English Language and Mathematics
- Baccalaureate IB: 26 points.
English Language Requirement:
- If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.
Curriculum
Foundation year (Year zero)
- Becoming a Professional
- Introduction to Organisations, Enterprise and Management
- Economics and Accounting for the Real World
- Introduction to Law in a Social, Business and Global Context.
Year one
- Introduction to Marketing
- Analysing Markets and Marketing
- Applied Marketing Communications
- Marketing and the Regulatory Environment
- Project Management in a Marketing Context
- Building a Marketing Business
- Academic and Management Skills 1
- Practical Marketing Skills 1
Year two
- Integrated Marketing Communications
- Market Research and Analytics
- Market Insight for Maximum Effectiveness
- Managing Business Services
- Managing Marketing Teams
- Real Live Case
- Academic and Management Skills 2
- Practical Marketing Skills 2
Final year
- Strategic Communications Management
- International and Intercultural Communications
- Critical Approaches to Communications Strategy
- Achieving Growth and Managing Organisational Change
- Business to Business Communication
Students who have not successfully completed a Placement or Study Year Abroad (SYA) module must take the following module:
- Creating a Professional Profile
Plus one of the following modules:
- Critical Business Enquiry Project
- Enterprise Project
- Work-based Enquiry Project
- Applied Business Project