Bachelor of Media and Creative Studies (Hons)
About
This programme combines two essential fields—Creative Studies and Media—equipping students with the versatility and technical expertise required for producing and managing creative content across various media platforms. The curriculum provides a comprehensive foundation in media studies, fostering a critical understanding of mass media platforms such as Advertising, Broadcasting, Design, Journalism, and Digital Media. Students gain the necessary skills to engage with and create content tailored for these diverse platforms.
Graduates of this programme will be proficient in developing strategic media plans, adhering to industry ethics and best practices, and applying fundamental entrepreneurship skills to enhance marketability and monetisation opportunities. The programme offers a well-rounded learning experience with a strong theoretical foundation, technical training, and real-world industrial placement opportunities, ensuring that graduates are highly adaptable to the evolving media and creative industries.
Key facts
Qualification | Bachelor's Degree |
Study mode | Full-time |
Duration | 3 years |
Intakes | February, June, November |
Tuition (Local students) | $ 0 |
Tuition (Foreign students) | $ 12,397 |
Subjects
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Creative Arts & Design
Duration
3 years
Tuition fees
Description | Local students | Foreign students |
---|---|---|
Tuition fee | $ 0 | $ 12,397 |
Miscellaneous fees | Data not available | $ 3,237 |
Total estimated cost of attendance | $ 0 | $ 15,634 |
Estimated cost per year | $ 0 | $ 5,211 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any one of these:
- STPM: Grade C in any 2 subjects+Credit in English at SPM / equivalent.
- STAM: Minimum grade of Jayyid+Credit in English at SPM / equivalent.
- A-Level: Grade D in any 2 subjects+Pass in English at SPM / equivalent.
- UEC: Grade B in 5 subjects+Credit in English at SPM / equivalent.
- SAM: ATAR 70 and Grade B in any 2 subjects+Pass in English at SPM / equivalent.
- CPU: Average of 70% in any 6 subjects+Pass in English at SPM / equivalent.
- IB Diploma: Minimum 24 points+Pass in English at SPM / equivalent.
- Foundation / Matriculation / Diploma: Minimum CGPA of 2.00+Credit in English at SPM / equivalent*.
- Diploma in Media and Communication: Minimum CGPA of 2.00.
- Other equivalent qualifications: Recognised by the Malaysian Government+Credit in English at SPM / equivalent*.
* If the qualification was conducted fully in English, only a pass in SPM English is required.
English Language Requirements:
-
Malaysian Applicants: Credit in SPM English / Grade C in O-Level English / Grade B in UEC English / MUET Band 3 / IELTS 5.0 / TOEFL 40 (iBT) / TOEFL 7.5 (Essentials) / PTE 47 / Cambridge English 154 / OET 100 / ELS CIEP Level 107 (Not applicable for A-Level, SAM, CPU, or qualifications fully conducted in English, but must have a pass in English at SPM level or equivalent).
-
International Applicants: IELTS 5.0 / MUET Band 3 / TOEFL 40 (iBT) / TOEFL 7.5 (Essentials) / PTE 47 / Cambridge English 154 / OET 100 / ELS CIEP Level 107 / Equivalent (Not applicable for qualifications fully conducted in English or applicants from countries where English is the official language, but must have a pass in English at SPM level or equivalent).
Curriculum
Year 1
- Advertising Copywriting
- Advertising Design
- Co-Curriculum
- Communicative English
- Creative Thinking and Idea Generation
- Creative Writing
- Design Studio
- Elective I
- Fundamentals of Public Relations
- Introduction to Advertising
- Introduction to Broadcasting
- Introduction to Journalism
- MPU1*
- National Language/Other Language
- Radio Broadcasting
- Sun Zi's Art of War and Business Strategies
Year 2
- Approaches to Communication Research
- Basic Video Production
- Communication Law
- Creative Strategy for Advertising
- Digital Transformation and E-Commerce
- Elective II
- Interactive Multimedia I
- Interactive Multimedia II
- Interactive Reporting
- Media and Communication Theories
- Media Planning
- New Media and Communication
- Online Visual Strategy
- Screenplay and Scriptwriting
Year 3
- Entreprenuership
- Ethics in Media Communication
- Final Project
- Industrial Training
- Media Project
- MPU1**
- Politics and Media
Elective I - Choose 1 course(s)
- English for Business
- Marketing and Media
- Public Speaking
Elective II - Choose 1 course(s)
- Communication in Interpersonal Relationships
- Fundamentals of Psychology
- Social Media Strategy for Business
Elective III - Choose 1 course(s)
- Audience & Reception Studies
- Entrepreneurship
MPU 1* - Choose 1 course
- Falsafah dan Isu Semasa - For Local Students
- Bahasa Melayu Komunikasi 2 - For International Students
MPU 1** - Choose 1 course
- Philosophy and Current Issues - For International Students
- Penghayatan Etika dan Peradaban - For Local Students
National Language/Other Languages - Choose 1 course(s)
- Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
- Communication Tamil For Health Sciences
- Introduction to French
- Introduction to German Language
- Introduction to Japanese
- Introduction to Korean
- Introduction to Tamil Language
- Introduction to Thai Language
Co-curriculum - Choose 1 course(s)
- Art, Craft, and Design
- Arts and Cultural Performance
- Community Project
- Language, Culture and Social Study Aboard
- Social Entrepreneurship Project
- Study Soft Skills and/or Life Skills Abroad
- Team Work and Collaborative Project