BA (Hons) Advertising and Digital Marketing Communications (3+0)

This dynamic and engaging BA (Hons) in Advertising and Digital Marketing Communications, offered at SEGi College, is designed to enhance students’ abilities to identify market trends, analyse consumer behaviour, and develop impactful marketing campaigns. The curriculum includes key modules such as customer insight, brand management, and social media, all rooted in practical, real-world knowledge. Students also gain valuable hands-on experience through industry briefs provided by organisations such as the Institute of Direct and Digital Marketing (IDM) and other professional bodies.

Awarded by the University of Greenwich, one of the pioneering degrees of its kind in the UK, now made available exclusively in Malaysia through SEGi Collegethis programme delivers both academic and professional value, helping students build a strong foundation for a successful career in the fast-paced world of marketing and digital communication.

This degree prepares students for management-level positions in advertising, public relations agencies, and a wide range of marketing roles. Graduates may also explore career paths in sales promotion, direct marketing, media planning, digital communication, and other areas within the advertising and marketing industries.

Any one of these:

• UEC with 5 credits
• STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
• A-Level with passes in 2 subjects
• Matriculation / Foundation or equivalent
• SAM / AUSMAT with min ATAR 60
• Related SKM Level 5
• Related Diploma
• MQA-APEL T6

Additional Requirements:

• Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Year 1:

• Principles and Practice of Marketing (Part 1)
• Introduction to Advertising
• Introduction to Digital Marketing
• Personal Professional Development 1
• Principles and Practice of Marketing (Part 2)
• Financial Aspects of Marketing / Public Relations
• Creative Content Marketing
• Brand Management
• Bahasa Melayu Komunikasi 2 (International students)
• Tamadun Islam & Tamadun Asia (Local students)
• Malaysian Studies 3 (International students)
• Hubungan Etnik (Local students)
• Design Thinking / Bahasa Kebangsaan A*

Year 2:

• Customer Insight & Research (Part 1)
• Personal & Professional Development 2
• Media Planning and Buying
• Global Marketing Management
• Customer Insight & Research (Part 2)
• Research Methods
• Advertising Campaign Management
• Integrated Marketing Communication Management
• Statistics for Managers
• Malaysia Society 5.0
• Community Engagement

Year 3:

• Direct, Interactive and Digital Marketing (Part 1)
• Dissertation (Part 1)
• Internet Marketing
• Contemporary Issues in Marketing
• Direct, Interactive and Digital Marketing (Part 2)
• Dissertation (Part 2)
• Social Media and Analytics
• Strategic Communications
• Business Placement (Internship)