+60142521561
BA (Hons) Global Management - pathway in Global Marketing Management
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
Advertisement
Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- We require a minimum of three passes at GCE A Level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths.
- Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted.
- Five passes at GCSE/IGCSE level at grade C or above, including English
- Successful completion of a GCSE in Mathematics, or equivalent
- Two A Levels at grade C or above.
English Language Requirements:
- Cambridge Certificate in Advanced English, grade C
- GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
- IB Diploma English A grade 4 or above HL or SL. English B grade 5 at HL
- IELTS (International English Language Testing System) with an overall score of 6.0 (for non-EU students: a minimum score of 5.5 in each component)
- TOEFL (Test of English as a Foreign Language) score of 80 on the internet-based test (TOEFL results not accepted post 17 April 2014 for non EU/UK students)
- Pearson Test (PTE Academic) score of 53 (for non-EU Students: a minimum score of 51 in each component).
- Other equivalent qualifications.
Curriculum
Term 1
- Business Communication
- Economics for Global Business
- ICT Skills
- Principles of Law
- Quantitative Business Analysis
- Research Skills
Term 2
- Creative Behaviour
- Financial Accounting I
- Historical Context of Sustainability
- Introduction to Global Management
- Personal Development Planning 1
- Principles of Marketing
Term 3
- Applied Buyer Behaviour in the Global Context
- Design Thinking
- Principles of Financial Management
- Principles of Human Resource Management
- Research Methods
- Sustainability in Global Business
Term 4
- Business Planning in the Global Context
- Managing Uncertainty
- Marketing Communications
- Personal Development Planning 2
- Gateway Personal Development Planning (replaces Personal Development Planning 2 for those students who undertake the Gateway semester)
You will also choose two pathway electives from the following:
- Branding
- Managing Advertising Copywriting and Design
- Market Research
- Sustainability-Led Marketing
Term 5
- Strategic Analysis
- Strategic Marketing Management
Term 6
- Pathway Dissertation
- Strategic Management
- Electives