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Bachelor of Business (Hons) in Entrepreneurship and Marketing
About
The Bachelor of Business in Entrepreneurship and Marketing degree responds to the increasing necessity for specialized knowledge across diverse fields, especially within the domains of business enterprises and entrepreneurship. This program is designed for individuals pursuing professional trajectories in business, entrepreneurship, and marketing. It aims to fulfill the requirements of the industry by developing graduates who exhibit the necessary qualifications, skills, creativity, and innovative thinking, thereby transforming them into specialists.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, August |
| Tuition (Local students) | $ 16,291 |
| Tuition (Foreign students) | $ 16,291 |
Subjects
-
Entrepreneurship
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 16,291 | $ 16,291 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 16,291 | $ 16,291 |
| Estimated cost per year | $ 5,430 | $ 5,430 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Level and Requirements
- A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects including a pass in Mathematics and English at SPM level or equivalent; Or
- A pass in STAM with at least Grade Jayyid and a pass in Mathematics and English at SPM level or equivalent; Or
- Matriculation or Foundation with at least CGPA of 2.00; Or
- A Diploma (Level 4, MQF) with at least CGPA of 2.00; Or
- An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; Or
- Other equivalent qualifications recognised by the Malaysian Government
English Language Requirements (International Students)
- MUET minimum of Band 3 or equivalent to CEFR (Low B2)
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Curriculum
Year 1
- Business Accounting
- Business Communication
- Business Ethics
- Economic Principles and Issues
- Entrepreneurship
- Financial Management
- Human Resource Issues and Strategies
- Information Management
- International Business
- Marketing Principles
- Operations Management
- Organisational Behaviour Management
Year 2
- Analytics for Business
- Consumer Behaviour
- Creativity and Innovation in Entrepreneurship
- Digital Marketing
- Global Marketing
- Marketing and Sales Management
- Marketing Research 1
- New Product and Innovation Management
- Service Marketing
- Small Business Management
- Strategic Management
Year 3
- Coaching and Consultancy for Entrepreneurship
- Business Plan
- Digital Entrepreneurship
- Entrepreneurship and Franchising
- Entrepreneurship Lab
- Financing for Entrepreneurship
- Marketing Research 2
- Technology Entrepreneurship
Internship
MPU Subjects
1. Compulsory
- Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Co-curriculum
- Bahasa Kebangsaan A*
2. Electives (choose one)
- Corporate Social Responsibility
- Design Thinking
- Presentation Skills
*For Malaysian students who do not have a credit in SPM BM.