Higher Diploma in Fashion Branding and Buying

Hong Kong is an international fashion business centre. Many international enterprises have set up regional offices in Hong Kong and their businesses have spread over the neighbouring countries. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.
 
The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including fashion brand promotion, fashion e-business, product development, global buying and sourcing, digital fashion marketing, fashion retail management, visual merchandising and fashion display design, etc.

This programme is designed to enable students to have jobs in different areas of Fashion Branding and Buying, emphasizing students’ international exposure.  Students will find the programme both practical and creative, through different learning experiences such as overseas exchanges, local and overseas industrial visits, industrial collaborative projects and industrial attachments with international fashion brands and companies.  Professional knowledge and technology in fashion branding and digital marketing, trend analysis, fashion e-business, global fashion buying, fashion product development, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) buying and retail management, (2) product development and sourcing, or (3) visual merchandising and branding.
 
This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

International Students:

• Applicants with academic qualifications obtained in secondary or tertiary institutions outside Hong Kong will be assessed individually by the departments concerned.
• IGCSE, GCE, International Baccalaureate (IB) or other overseas qualifications which are comparable with the required levels of the Hong Kong Diploma of Secondary Education will be accepted.
• IELTS overall score at 5 or equivalent 

Semester 1 (Common Modules) :

• English and Communication: Workplace Interaction
• Whole Person Development - Collaboration, Teamwork & Social Engagement
• Information Technology Essentials - Design
• Creative and Design Thinking
• Fashion Design and CAD
• Fashion Materials
• Fashion Trend Analysis
• Online Offline Fashion Marketing and Branding
• Expanded Studies : Experiential Fashion Familiarization Project

Semester 2 :
Higher Diploma in Fashion Branding and Buying (Buying and Retail Management) :

• English and Communication: Workplace Correspondence
• Vocational Chinese Communication: Putonghua Conversation and Reports
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
• Aesthetics and Semiotics
• Fashion Plus: Presentation and Communication Practice
• Technology for Fashion Branding and Buying
• Fashion Buying : Planning
• Introduction to Fashion Business Operations
• Expanded Studies : Collaborative Community Project

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

• English and Communication: Workplace Correspondence
• Vocational Chinese Communication: Putonghua Conversation and Reports
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
• Aesthetics and Semiotics
• Fashion Plus: Presentation and Communication Practice
• Technology for Fashion Branding and Buying
• Fashion Merchandising Business
• Pattern Design and Development with CAD Applications
• Expanded Studies : Collaborative Community Project

Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding):

• English and Communication: Workplace Correspondence
• Vocational Chinese Communication: Putonghua Conversation and Reports
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
• Aesthetics and Semiotics
• Fashion Plus: Presentation and Communication Practice
• Technology for Fashion Branding and Buying
• Contemporary Fashion Visual Merchandising
• Drawing for Visual Merchandising
• Visual Merchandising CAD
• Expanded Studies : Collaborative Community Project

Semester 3 :
Higher Diploma in Fashion Branding and Buying (Buying and Retail Management):

• English and Communication : Persuasive Presentations
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
• Cultural Studies
• Fashion Retail Management

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

• English and Communication : Persuasive Presentations
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
• Cultural Studies
• Quality Evaluation and Testing

Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding):

• English and Communication : Persuasive Presentations
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
• Cultural Studies
• Fashion Consumer Behaviour

Semester 4 :
Higher Diploma in Fashion Branding and Buying (Buying and Retail Management):

• English and Communication: Reports
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
• Fashion Plus: Research Practice
• Fashion Branding and Event Planning
• Fashion Buying : Styling, Merchandising and Sourcing
• Fashion Consumer Behaviour
• Fashion Evolution and Appreciation
• Expanded Studies : Master Class / Seminars
• Final Integrated Project : Proposal

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
• English and Communication : Reports
• Fashion Plus : Research Practice
• Fashion Branding and Event Planning
• Fashion Product Design and Development
• Material Analysis
• Expanded Studies : Master Class / Seminars
• Final Integrated Project: Proposal

Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding):

• English and Communication : Reports
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
• Fashion Plus : Research Practice
• Fashion Branding and Event Planning
• Expanded Studies: Master Class / Seminars
• Final Integrated Project: Proposal
• Fashion Styling and Photography
• Two-dimensional Studies

Semester 5 :
Higher Diploma in Fashion Branding and Buying (Buying and Retail Management):

• English and Communication: Promotional Materials
• Globalization and Fashion Business Environment
• Industry Processes for Fashion Branding and Buying
• Fashion Business Development in China
• Fashion Entrepreneurship
• Retail Environment Studies
• Final Integrated Project: Research and Development

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

• English and Communication: Promotional Materials
• Globalization and Fashion Business Environment
• Industry Processes for Fashion Branding and Buying
• Apparel Analysis
• Global Sourcing and Supply Chain Management
• Quality and Compliance Management
• Final Integrated Project : Research and Development

Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding):

• English and Communication : Promotional Materials
• Globalization and Fashion Business Environment
• Industry Processes for Fashion Branding and Buying
• Retail Environment Studies
• Spatial Design and Production
• Three-dimensional Studies
• Final Integrated Project : Research and Development

Modules Across Semesters :

• Industrial Attachment

Remark : Students have to complete the Enrichment Module in Semester 3.

Students may apply scholarships to attend overseas short course or exchange programme, subject to academic and interview performance and availability of scholarship funding.