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Higher Diploma in Advertising Design
Course overview
| Qualification | Advanced Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | $ 15,178 |
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About
The Higher Diploma in Advertising Design aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills.
Students experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing.
Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the ever-changing and highly challenging world of advertising.
Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- $ 15,178
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
International Students:
Applicants with academic qualifications obtained in secondary or tertiary institutions outside Hong Kong will be assessed individually by the departments concerned.
IGCSE, GCE, International Baccalaureate (IB) or other overseas qualifications which are comparable with the required levels of the Hong Kong Diploma of Secondary Education will be accepted.
IELTS overall score at 5 or equivalent.
Curriculum
Semester 1 :
- English and Communication: Workplace Interaction
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
- Information Technology Essentials - Smart Living
- Creative and Design Thinking
- Advertising Design Studio
- Advertising and Marketing Strategy
- Advertising Photography
- Communication Design in Context: Advertising
- Communication Design Studio: Advertising
- Design Fundamentals
- Digital Imaging and Motion Design
Semester 2 :
- Vocational Chinese Communication : Putonghua Conversation and Reports
- English and Communication: Workplace Correspondence
- Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
- Cultural Studies
- Art Direction for Advertising
- Content Marketing Studio
- Digital Video Production
- Web Media Workshop
Semester 3 :
- English and Communication: Persuasive Presentations
- Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
- Aesthetics and Semiotics
- Marketing and User Experience Research
- User Interface Design Studio
- Expert Workshop
Semester 4 :
- Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
- English and Communication: Reports
- Advertising Competition Studio
- Communication Design Futures: Advertising
- Creative Career: Competitions and Mentorship
- Omni-channel Design Studio
Semester 5 :
- English and Communication: Promotion Materials
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Creative Career: Networking and Portfolio Development
- Investigative Practices for Advertising
- Graduation Project
Modules Across Semesters
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Industrial Attachment
Remark: Students have to complete the Enrichment Module in Semester 4.