+60142521561
Bachelor of Public Relations
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
Subjects
-
Public Relations
Advertisement
Duration
4 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | Data not available | Data not available |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | Data not available | Data not available |
| Estimated cost per year | Data not available | Data not available |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- TOEFL: 560 for paper-based test OR 84 (21L, W, S, R) for internet-based test
- International English Language Testing (IELTS): Overall 6.5 AND No band below 6.0
Curriculum
Semester 1
- Communications: Theories and Models
- Social and Digital Media
- Introduction to Public Relations: The Professional and the Practice
- Writing Lab 1: Introduction to Public Relations Writing
- Degree Breadth Elective
Semester 2
- Integrated Marketing Communications
- Presentation Skills
- Writing Lab 2: Writing for Media Relations
- Public Relations Ethics
- Quantitative Research Methods
Semester 3
- Communications Law
- Media Relations
- Strategic Communications Planning
- Writing Lab 3: Writing for Web 2.0
- Degree Breadth Elective
Semester 4
- Internal Communications
- Public Relations Research Methods
- Writing Lab 4: Writing for Print and Media
- Innovative Thinking
- Degree Breadth Elective
Semester 5
- Consulting Skills
- Event Management
- Public Relations Management
- Writing Lab 5: Advanced Public Relations Writing
- Degree Breadth Elective
Semester 6
- Public Affairs
- Fundraising and Philanthropy
- Public Relations in the Non-Profit Sector
- Issues and Crisis Management
- Career Development
- Degree Breadth Elective
- Work Term
Semester 7
- Change Management and Communications
- International Public Relations
- Investor Relations
- Communicating CSR and Sustainability
- Degree Breadth Elective
Semester 8
- Cross-Cultural Communication
- Emerging Issues in Public Relations
- Senior Level Thesis Project: Directed Study
- Building Communities Through New Media
- Degree Breadth Elective